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Search results for “social e-commerce”
Travel retail: Break old models to build new ones
03/23/2020
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12:10:00 PM
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Reinventing travel retail will bring about new opportunities despite the raging pandemic.
Annual wrap-up: 12 major travel news events in 2019
12/26/2019
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4:42:58 PM
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Buoyed by technological innovations and transformation in consumer demands, the travel sector has soared despite turbulence in the year.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019
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6:24:30 PM
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The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Foreign hotels open to diversifying distribution mix in China
07/30/2019
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6:13:44 PM
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Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
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